DianaWrites

Diana Schneidman (formerly Diana Cohen Harris) Chicago (Bolingbrook), IL 800.660.1874 Diana@DianaWrites.com Home Writing To Sell Writing Your Sales Story Insurance/Financial Writing About Diana Representative_Clients Contact Diana		http://www.DianaWrites.com Writing your sales story Writing your sales story While many consultants claim to “contribute to the bottom line” or “bring passion to the table,” my service is clear and specific: strong, accurate writing that sells. Sometimes the pitch is apparent; at other times, I present straight, factual information to advance the sales process. Writing your sales story. Some of my work grabs the customer and magnetizes his Visa right out of his wallet. Other writing supports sales campaigns with web content, ghosted articles for trade publications, white papers, press releases, collateral, speeches, presentations and more. I also write for internal audiences, selling your people on their own company and the value of their employee benefits. Writing your sales story. I love a great story. A story can convey a vital message in a memorable way. Just as tales have inspired diverse cultures over the centuries, the corporate culture cherishes its stories, recounting how the company came to be or how employees went the extra mile to please or how the product made a real difference for the client. I help you identify and tell these stories. How I write your sales story: Effective sales writing evolves from a solid understanding of your business and what you are trying to achieve. I ask a lot of questions because I care about getting your project right. The better I understand what makes your company unique, the better the writing. I prepare thoroughly before our initial meeting to hit top speed quickly. Many clients simply overnight me a thick envelope with internal memos, articles torn from trade newsletters, files accumulated over time and current corporate publications so I'm ready to go when we meet. I aim for perfect copy the first time, but if I miss the mark, I welcome your input and try again. I am easy to work with, and having me on board is much like working with your own staff. What I write: Marketing collateral, brochures, sales sheets Websites Web content E-mail and direct mail Press releases Annual reports Newsletters Speeches, presentations, PowerPoints Articles with your byline or mine Insurance and financial writing (See my profile for client name dropping and industry credentials) In-house communications Educational and training materials Position and white papers, including research Marketing research reports with insightful conclusions Competitive intelligence profiles and reports Corporate planning documents Career writing: résumés, cover letters and networking correspondence After years of successful writing in both the corporate and freelance worlds, especially in insurance (property/casualty, life, health), asset management, mutual funds and employee benefits, I want to write your sales story. Call me at 800.660.1874 to start. Writing Your Sales Story diana@dianawrites.com Diana Schneidman (formerly Diana Cohen Harris) Chicago (Bolingbrook), IL 800.660.1874