Today’s content concept from Diana Schneidman of DianaWrites:
INTERNET USAGE BY SENIORS IS ON THE RISE, AS IS SOCIAL NETWORKING AND CELL PHONE OWNERSHIP
Source: Pew Research Center’s Internet & American Life Project, June 6, 2012
Representative findings:
- As of April 2012, 53% of American adults ages 65 and older use the internet or email. The percentage is down to 34% for those 76 and older. 82% of those 18 and older are users.
- As of February 2012, one-third of Internet users ages 65 and over use Facebook, LinkedIn or other social networking sites.
- 69% of adults 65 and over have a cell phone, while 88% of all adults own a cell phone.
Article angles:
- Summarize and report the trends.
- Implications of these findings for your company and your industry.
- How is your company or industry positioning itself to benefit from reported trends?
- Case studies or representative stories about how mature adults are using the internet, email, cell phones, social networking.
Background info on this study:
Data from telephone interviews conducted by Princeton Survey Research Associates International from March 15 to April 3, 2012, among a sample of 2,254 adults, age 18 and older. Telephone interviews were conducted in English and Spanish by landline and cell phone.
Survey report: Pew Research Study
Copyright 2012, Diana Schneidman.
