DianaWrites

Diana Schneidman (formerly Diana Cohen Harris) Chicago (Bolingbrook), IL 800.660.1874 Diana@DianaWrites.com Home Writing To Sell Writing Your Sales Story Insurance/Financial Writing About Diana Representative_Clients Contact Diana		http://www.DianaWrites.com Writing and research to inform and inspire insurance ~ financial ~ business You may well have read my writing . . . but you didn’t know I wrote it. Over the years I’ve written for leading industry executives, Fortune 100 companies and international trade and training organizations. I’ve also been published in trades and general-circulation newspapers under my own byline (formerly Diana Cohen Harris). I would like to help you, as an industry executive, deliver effective written communications and presentations while restricting the time you must personally devote to such projects. I work with executives and managers at leading insurance and financial companies to develop outstanding communications, often within tight timeframes. My lead strength is integrating the right information with effective writing (though I’ve successfully done almost every type of corporate writing there is). Knowledge management is critical in many of the projects I undertake. Sometimes tracking down a few facts is the greatest difficulty. At other times it is organizing a flood of concepts and data into a coherent and informative public-policy paper or report. Still other assignments use information at hand to tailor a persuasive document or presentation. I have the training and experience to meet all of these challenges splendidly. My writing and research skills are top-notch, and the depth of my dedication to your project makes my work truly outstanding. I am creative in project conceptualization, yet proudly fanatic about detail. When I commit to your deadline, I move heaven and earth to meet it. As time gets tight, I will provide cell-phone access and adapt to international time zones to get the job done right. So tell me your concerns about the finer points and I’ll follow through. I really care. How can I help you? Some clients see me as an extension of their own talents. They could do the job themselves if they had the time. However, these busy executives know it is their calling to lead, not implement, and their staff are also too pressured to take on writing and research assignments. They appreciate my industry knowledge and grasp of the finer points of their message. They know I can represent them within their organization to gather necessary input while holding others to tight deadlines. Others recognize that their dynamic managerial skills crowd out the patience and attention to detail required to write effectively. Executives appreciate that my work style is highly professional. I can provide drafts along the way with sections marked for your attention or I can work independently. I welcome your input, whether broad or specific. Expertise that benefits your project Consulting and staff experience in marketing research, marketing communications and competitive intelligence in insurance, financial and business CLU (Chartered Life Underwriter), CPCU (Chartered Property/Casualty Underwriter), CMFC (Chartered Mutual Funds Counselor) designations Membership in the Society of Insurance Research (SIR) and a growing Rolodex of information-provider contacts. I can track down eminent experts and obscure facts. Master’s degree in library science with strong skills in print and electronic research. Additional coursework and experience in knowledge management. Rapport in enlisting enthusiastic involvement of other information professionals Diverse writing experience Corporate documents (that nail the voice of your organization’s culture) Speeches and PowerPoint slides Newspapers, trade magazines and scholarly journals: news articles and features Marketing research reports Marketing communications Direct mail Web content and emails Advertising Training Correspondence Professional career writing, including resumes Insight and ingenuity in developing provocative themes and persuasive messages from numbers and facts Perceptivity and accuracy in organizing and analyzing data Strengths in conducting all types of interviews: staff input, journalistic and competitive intelligence Skills in working with legal and regulatory restrictions in the mutual fund industry Let’s get started Let’s discuss your writing and research needs. I can provide writing samples (and references) appropriate to your plans. Early in our work I immerse myself in your organization and the issues we are addressing. Executives typically have their staff overnight me a box stuffed with annual reports, marketing communications, internal documents, correspondence and more. I review all these resources, as well as your website, to acquaint myself with your syntax and to see what is available for our use. Simply phone me at 630.771.9605 (Chicago area) or 800.660.1874 so we can proceed. diana@dianawrites.com Diana Schneidman (formerly Diana Cohen Harris) Chicago (Bolingbrook), IL 800.660.1874